Justin Berfield, Bryan Cranston and Jane Kaczmarek support striking SAG/AFTRA (Screen Actors Guild‐American Federation of Television and Radio Artists) picketers outside Gate 34 of Universal Studios. (Photo by Frank Trapper/Corbis).



August 20, 2000.



It had to do with a six-month (!) dispute over payment for broadcast, cable and Internet commercials, in which the advertising industry wanted to end residuals for network television ads, which ensured that actors were paid for the number of times their commercials air, the so-called pay-per-play regulation.



Throughout the stoppage, celebrities such as Paul Newman, Tom Hanks, Julia Roberts, Susan Sarandon and Tim Robbins appeared on the actors' behalf.



Observers say six-figure donations to the relief fund from Kevin Spacey, Nicolas Cage, Harrison Ford, Helen Hunt, Eddie Murphy and Bruce Willis increased the pressure on advertisers. (CNN report)