I'm kind of loath to admit it, as I usually hate stuff like this, but I actually found that scene pretty funny. NEXT LEVEL!!!!
I have zero desire to sit through the rest of the film, but as a 5 minute skit, that worked.
TJ: The viral marketing thing would just be another way of cutting costs, instead of making a full blown trailer. It's just cheaper to produce little virals like that and then hope that consumers spread them around. Thus consumers market the product for you; enabling the people who are paid to market the film to sit around doing sweet f.a. whilst pretending they are being innovative.
EDIT: Just had a watch of aforementioned viral marketing; laughing at STD's, hmmm, that's.... tasteless. It's meant to be of course, but still. Also, I notice they got as far as Hepatitis then stopped. Obviously jokes about AIDS would just be sick, but Hepatitis, Syphilis, that's fine? Am I the only one who thinks there's some pretty twisted logic at work here? The whole thing leaves a pretty bad taste if I'm honest.