Research from Department of Psychology at University College London says that advertisers will sell more stuff if their commercials run during innocuous family-fare programmes rather than sexually charged shows, suggests the new research into the effects of erotic programming on viewers’ response to ads.
The implication is that advertisers do not spend their money well if they buy space during programmes with high sexual content.
The studies involved 60 university students (30 men and 30 women) aged 18 to 31, mean age 21, who were divided into four groups. One group saw an overtly sexual episode of “Sex and The City”, which had sexy adverts running during the programme breaks. Another saw the same episode with non-sexual adverts. The other two groups saw an episode of “Malcolm in the Middle” which contained no sexual references, with either sexual or non-sexual adverts.
Brand recall for advertisements was ‘hindered’ by sexual content of programmes, suggesting there is something particularly involving or disturbing about sexual programmes.
Lionel Herkabe played by Chris Eigeman was a love to hate character in Malcolm in the Middle with a recurring role as Malcolm’s teacher through the series. First appearing in Emancipation in 2001.
According to a festival screening schedule posted in Variety last week, it appears as though Frankie’s new film that he completed before leaving acting for a racing career, My Sexiest Year, has been picked up by distributor THINKFilm and had its world premiere at the Cannes Film Festival on May 22, 2007.
The producers and THINKFilm have yet to announce the acquisition so be on the lookout for a press release in the near future. No release date has been set.
Frankie Muniz (Malcolm) and his fiancé Jamie where spotted in Beverly Hills the other day. Frankie is looking very tough and is not too happy as he is reported to have told the paparazzi to “Beat it!”
After various successful property deals Justin Berfield (Reese) has come into some problems. He is suing Shell Burton Construction over what he says was faulty work the company did on his Studio City home. When he went to sell the house, he learned it was infested with mold as a result of indoor planters Shell Burton had installed.
Unconfirmed sources say Berfield was treated by doctors for respiratory problems he suffered while living in the home.
“Sex and the City” hottie Jason Lewis was seen out with a newly single Laura Prepon, who dyed her long hair blonde from the trademark auburn color she sported on That 70s Show. Prepon is no longer with Scientologist Christopher Masterson, and Lewis was seen whispering in her ear and looking quite friendly with her at some Kentucky Derby parties:
Justin Berfield (Reese) has moved on from his role as a “useless bully” in Malcolm in the Middle in a big way. Justin and Jason Felts formed J2 Pictures & J2TV in 2004 and quickly established themselves as a film and television production company with an eye for strong concepts and talent.
Their latest venture is the film “Blonde Ambition” and stars Jessica Simpson and Luke Wilson.
A young professional woman (Simpson) unwittingly becomes the pawn of two business executives in their bid to oust the head of a mega-conglomerate.
Includes; message from Christopher Masterson’s (Francis) Mum; Talk (again) about picking up girls; Does Frankie need to work?; Frankie on Punk’d (inside info).
Moving on from the hysterical role as Hal in Malcolm in the Middle, Bryan has shot a pilot for a new AMC TV series “Breaking Bad”.
A new article at Variety.com say AMC is on the brink of giving it the greenlight.
The drama series, shot and set in New Mexico, focuses on a suburban husband and father (played by Cranston) who learns he has terminal cancer. He decides to overhaul his life and, drawing upon his experience as a chemistry teacher, remakes himself into a meth dealer.
Pilot of the Sony Pictures Television series wrapped earlier in the year, with AMC weighing a series order for the past several months. While a deal is close, some final details still need to be worked out.
AMC spokesman Matthew Frankel declined to comment on a greenlight.
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Research from Department of Psychology at University College London says that advertisers will sell more stuff if their commercials run during innocuous family-fare programmes rather than sexually charged shows, suggests the new research into the effects of erotic programming on viewers’ response to ads.
According to a festival screening schedule posted in 
After various successful property deals 
Moving on from the hysterical role as 
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